Barber.Shop is a digital platform for tailor-making one’s haircut experience. Our branding for Barber.Shop is a graphic identity that puts Barber.Shop ahead as a modern mobile app service while still respecting the history and tradition of barber services. It is a new platform for a tried and true service and its brand identity reflects that. Barber.Shop’s branding strategy merges new and old, looking to both the past and the present for visual inspiration. It takes the best of both worlds and combines them into a graphic identity that feels classic yet minimal, historic yet forward-thinking. The brand’s image combines aspects of barber history (such as imagery and typography) with a present-day tech start-up look (a bold color palette and clean design).