GAME
LAB


Gamelab Marketing applies gamification principles to develop innovative business marketing strategies that are people-centered, strategy-focused, and foster meaningful connections. Our new graphic identity captures Gamelab’s vision by referencing imagery reminiscent of the tech revolution and the digital age through motifs including 8-bit pixelation, digital vector lines, and grid-oriented design. Highlighting GameLab’s commitment to bridging the gap between digital and offline experiences, the brand’s visual also plays with organic forms, intersecting shapes and lines, and circuit board design.